UCB coloring book

Client: UC Berkeley’s Center for Educational Partnership

Overview: Design a marketing tool that can be used to target schools, inform families, and brand their K-12 educational curriculum.

Year: 2018

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The Process


 

Project Overview and Thumbnails

Exploration

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-Conduct exploration and strategy meetings to review needs with organization.

-Analyzed curriculum to discover continuity and opportunities for branding.

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-Create project overview with goals, benchmarks, and timelines

-Draw thumbnails to outline coloring book activities

Design

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Illustration

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Test Print

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